SO SURE
MEDIA
— INTELLIGENCE-LED OUTBOUND + ACCOUNT DEVELOPMENT
A focused, two-way conversation. No prepared pitch. No obligation.
COMMERCIAL OPPORTUNITY ROUTE
LIVE SIGNAL
01
MARKET SIGNAL FOUND
Evidence of adoption potential
A relevant commercial trigger appears in the market.
DETECTED
02
RIGHT ACCOUNT CONFIRMED
Need, fit and timing align
The account and decision-maker are worth pursuing now.
PRIORITISED
03
OPPORTUNITY CREATED
A qualified commercial conversation
Your sales team receives an opportunity it can progress.
SALES-READY
OUTCOME
NEXT / THE COMMERCIAL REALITY
Why strong medical-device products still miss the right accounts.
EXPLORE THE PROBLEM
— THE COMMERCIAL REALITY
01
The window opens before formal procurement
By the time an RFP is visible, incumbent relationships and internal preferences may already be shaping the decision.
02
One contact is not the buying group
Adoption can depend on clinical champions, commercial owners, procurement and technical stakeholders moving in the same direction.
03
Generic outreach weakens trust
Busy healthcare buyers respond to a credible reason for contact: a real signal, relevant evidence and a next step proportionate to the conversation.
04
Pipeline arrives in bursts
Conferences, inbound enquiries, distributor relationships and individual sales networks can create valuable opportunities—but they are difficult to control and hard to repeat.
20+ years
Sales and marketing experience
Medical-device focus
Specialist market understanding
Evidence-led
Research before outreach
Outcome-aligned
Shared commercial upside
— FEEDBACK FROM AN ORTHOPAEDIC MEDICAL-DEVICE FOUNDER
Co-founder and CFO, orthopaedic medical-device company
CLASS II ARTHROSCOPIC DEVICE · FDA 510(K) CLEARED IN 2025
OPPORTUNITY WINDOW / ACCOUNT DEVELOPMENT
The commercial opening often appears while the need is forming—not after the shortlist is set.
01 / SIGNAL A change creates a plausible need EARLY
02 / ALIGNMENT Stakeholders form the internal case BEST WINDOW
03 / PROCUREMENT The visible buying process begins CROWDED
— WHY TIMING CHANGES THE OUTCOME
The right account at the wrong time is still the wrong opportunity.
Expansion, funding, leadership changes, hiring and service-line growth can indicate a need taking shape. We qualify whether the opening is live, whether the account can act and whether the buying group is still forming before committing commercial effort.
— HOW THE OPPORTUNITY IS BUILT
01 VERIFY
Find the reason to act now
We examine product, regulatory, market and company developments to separate a genuine commercial opening from news that merely looks recent.
02 PRIORITISE
Confirm the account and buying route
We rank account fit, test timing, map likely adopters and identify the clinical and commercial stakeholders behind the decision.
03 DEVELOP
Earn the next commercial step
We use concise, evidence-aware messaging, qualify genuine interest and develop a low-friction next step with the context your sales team needs.
— THE OUTBOUND ENGINE
We combine AI-assisted research, company and market data, observable commercial signals, behavioural insight and human judgement to decide which accounts to approach, why the timing matters and what will make the conversation relevant.
YEAR-ROUND OPPORTUNITY DEVELOPMENT
Conferences, referrals and existing relationships still matter. We add a year-round way to find and develop the right accounts—so new opportunities can be created between events and before formal procurement begins.
A more reliable route to opportunity, working alongside the channels you already have.
01 INTELLIGENCE
Find the opening
AI-assisted research, company and market data, regulatory developments and observable commercial signals help us form a specific account hypothesis—not simply find a matching job title.
02 RELEVANCE
Earn the response
We use behavioural principles to reduce uncertainty, demonstrate credible relevance and make the next step proportionate. Human judgement determines what is said, to whom and why now.
03 RELATIONSHIP
Build commercial momentum
We establish rapport, qualify genuine interest, involve the right stakeholders and surface early concerns. Initial objections are addressed where possible and clearly documented where they remain.
SALES HANDOVER
Your sales team receives the account rationale, stakeholder map, conversation history, interests expressed, objections raised, responses given and the next commercial step—so they continue an established conversation instead of beginning from cold.
— WHAT YOUR TEAM RECEIVES
Your sales team does not start from cold.
Every opportunity arrives with the evidence, relationship context and commercial momentum already developed. Your team can continue the conversation rather than reconstruct it.
01 A target-market and ideal-account thesis
02 A ranked account slate with evidence for each priority
03 Clinical, commercial, procurement and technical stakeholder mapping
04 Product-specific positioning within agreed evidence and claim boundaries
05 Relationship history, interests expressed, objections raised and responses given
06 A qualified next step with complete handover context
07 A market-feedback loop that sharpens the next decision
— WHERE WE FIT BEST
So Sure Media is most valuable when commercial potential exists, but account selection, market timing or opportunity development is not yet repeatable.
01
A product needs market adoption
You have a commercially ready product, but the route into priority accounts is not yet systematic.
02
A new market needs validating
You are entering a new geography, specialty or account segment and need evidence before scaling sales effort.
03
Existing channels need reinforcement
Conferences, referrals, distributors and inbound enquiries generate some opportunities, but not enough continuity or visibility to support repeatable growth.
04
Your team is ready to progress the opportunity
Your business is ready to support new accounts, and your sales team can progress and close the qualified opportunities we develop.
— COMMERCIAL MODEL
The launch and monthly fees fund the strategy, research and ongoing execution required to create the opportunity. Success participation aligns us with the revenue created when attributable business closes.
01 / FOUNDATION
Strategy and launch fee
Market definition, account thesis, product positioning, campaign foundation and agreed qualification rules.
02 / OPERATING ENGINE
Monthly partnership
Ongoing account intelligence, tailored outreach, opportunity development, learning, optimisation and reporting.
03 / ALIGNED OUTCOME
Closed-business participation
An agreed commission or success fee on attributable revenue that closes through the partnership.
“
The work matters when the right medical technology reaches the people whose lives it can improve.
HITESH PUNJA — FOUNDER, SO SURE MEDIA
— WHY THIS WORK MATTERS
Behind every commercial opportunity is a human outcome.
Every time I walk past a hospital, I notice the exterior—the walls, the windows, the ambulances, and the patients and families moving through its doors.
Through those windows and behind those walls are moments of pain, uncertainty and suffering, but also hope, relief and joy. Someone may be receiving difficult news. A family may be waiting. Another patient may be beginning their recovery.
Meanwhile, I am outside, continuing with my own little world—conscious of how fortunate I am not to be inside as a patient, or beside someone I love.
That is why this work matters to me.
If I can help the right medical technology reach the right clinician and patient—improving someone’s life and bringing comfort to the people who love them—then it is more than a commercial outcome.
It is a blessing.
— START WITH A CONVERSATION
We’ll discuss your products, target markets, growth priorities and current route into accounts. Together, we’ll explore where opportunity creation may be constrained, whether our approach is appropriate and what a sensible next step would look like.
Book a discovery call ↗
ACCOUNT OPPORTUNITY / 01
Market signal
VERIFIED
Account fit
HIGH
Adoption route
MAPPED
Prepared for your product and market.
SO SURE MEDIA
Commercial intelligence and account development for medical-device companies.
© 2026 So Sure Media.